Break the Culture Barrier Seminar

Did you know 92% of the population growth in the USA between 2000 and 2014 was by multi-cultural groups and they are expected to grow another 11 million in the next 5 years?
 
Should you explore strategies to attract more diverse customers? Do you want to provide a superior service to a broader range of customer to grow your business? Should you consider selling abroad or developing global strategic alliances?
 
This workshop will cover:

• What is culture? What are my Cultural Groups?
• The 8 core values of culture that are most vital for doing business
• Biggest challenges for Americans working with diverse groups
• Using Florida data, which other customer segments might you consider?
• Consider diversity and inclusion policies and the benefits/challenges
• Consider global sales, international suppliers, distributors, manufacturers

Speakers: Wayne Henry, Managing Director of Henry International Consulting