Session 2: Develop Your Personal Brand and Signature Look
Why Dressing Like a Professional Matters to Business Owners...Tips to Stand Out From The Pack
Brand Identity
Your Personal Brand and Business Brand are inextricably linked.
Brand identity includes all the visual elements associated with your brand, from your logo and typography to colors, product packaging design, website design, and even your social media graphics. Typically, any brand asset, like work attire, is a component of your brand identity. Source: Investopedia
A brand identity is made up of what your brand says, your values, how you communicate your service, and what you want people to feel when they interact with your organization. Source: Investopedia. Your brand identity is the personality of your business and a promise to your customers.