Real Estate, Construction, and Community Growth

Join us for a high-impact breakfast panel presented by The BrandX Company bringing together top voices from the real estate and construction sectors. This edition features industry leaders including The Berkeley developer, Al Adelson, Executive Vice President, Jordan Rathlev with Related Ross, Owner of The BrandX Company, Brandon Cabrera, and other prominent experts who will share insights on market trends, development strategies, and the future of urban growth.

Fuel your morning with a curated discussion on challenges, innovations, and opportunities shaping the built environment, kicking off with networking over coffee and breakfast. Whether you're a developer, investor, architect, or policymaker, this is your front-row seat to the conversations defining the industry.

Don’t miss this chance to connect, learn, and lead before the day begins.

Al Adelson
The Berkeley: A New Chapter in West Palm Beach Luxury
Building on the success of The Bristol, developer Al Adelson unveils The Berkeley—a 25-story luxury condominium tower rising along Clear Lake in West Palm Beach. Thoughtfully designed for modern, family-focused living, The Berkeley will offer 193 expansive two- to four-bedroom residences.
Vertically priced from $1.8 to $7 million, the project is aimed at the city’s growing base of high-earning professionals and younger families fueling West Palm’s dynamic evolution.
Echoing The Bristol’s timeless elegance, The Berkeley features a striking wavy façade, dual-sided balconies, and a distinctive “B” motif. Leading firms like Arquitectonica and ESDA are shaping its architecture and landscape design.
Adelson, whose vision transformed The Bristol into a waterfront landmark, now brings that same ambition to The Berkeley—ushering in a refined new era of luxury. Preconstruction sales are underway, with strong early interest already signaling the tower’s impact on the city skyline.

Jordan Rathlev
Jordan Rathlev is an Executive Vice President with Related Ross, where he works on all aspects of mixed-use real estate acquisition and development management, including project sourcing, financial underwriting, deal structuring, public/private partnerships, financing and project and asset management. He manages all aspects of Related Ross' West Palm Beach office initiatives, including property development, operations, leasing and management, currently overseeing Related Ross' 1.7-million-square-foot operating office portfolio and its 3.5-million-square-foot+ office development pipeline, including the under construction 10 & 15 CityPlace.  
Prior to joining Related in 2014, he was a Real Estate Manager at OTO Development, one of the largest hotel development firms in the country, where he was responsible for all aspects of market analysis, project underwriting site acquisition and due diligence and entitlement management. While at OTO, Jordan was responsible for projects in key markets including Chicago and Boston. Prior to joining OTO, Jordan spent 5 years at Wells Fargo Securities in the Real Estate Investment Banking Group.
Jordan holds a Master’s degree in Real Estate Development and Corporate Finance from UNC’s Kenan Flagler School of Business and a Bachelor of Arts degree from Vanderbilt University. He currently sits on the board of the West Palm Beach Library Foundation and Related Together and is a former board member of the Southland Park / Prospect Park Historic Neighborhood Association.

Brandon Cabrera
Brandon Cabrera is the Owner and CEO of The BrandX Company, a private real estate development firm with projects from single family homes to multifamily rental apartment complexes. He holds a Contractors license, and a Real Estate license, along with owning a diverse portfolio of properties in Palm Beach County. His company focuses on quality affordable homes and rental apartments for the everyday working-class family. Mr. Cabrera was raised in Greenacres, and invested in his first property at the age of 18. He is continually seeking to improve Palm Beach County with quality housing that anyone can afford, and he also gives back by serving on a variety of boards and committees in the community.

Rick Baxter
Rick Baxter is a digital marketing consultant for LocaliQ/USA Today Network, owners and operators of 212 media properties across the USA including The Palm Beach Post and Palm Beach Daily News. Rick originally hails from Huntington NY with a degree in Psychology from the University of California at Santa Cruz. Rick's experience spans 3+ decades in the Florida media/marketing industry, including a 15-year stint as Regional Marketing Director for the E.W. Scripps Company. For the past seven years Rick has enjoyed success as a digital marketing consultant specializing in the home builder vertical with particular emphasis on the luxury segment.