Gustav Weibull, Senior director, Business Intelligence/Research, Discover The Palm Beaches
Event Description:
Are you being tracked everywhere you go?
Company: Discover The Palm Beaches Speaker:Gustav Weibull, Senior Director, Business Intelligence/Research Topic: Visitor Profile Tracking
Traditionally measures visitation
Uses cell location data to measure visitation
Attributes digital promotional efforts to visitation
Gustav Weibull is the Senior Director of Business Intelligence & Research at Discover The Palm Beaches. He has spent the last 10 years developing and innovating research initiatives to measure the impact of Discover The Palm Beaches on the overall tourism economy.
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*Photos and/or videos will be taken at this event for publications and promotions.