Tourism Task Force - Invitation ONLY
Name:
Tourism Task Force - Invitation ONLY
Date:
June 23, 2021
Time:
10:00 AM - 11:00 AM EDT
Website:
http://www.palmbeaches.org
Registration:
Register Now
Event Description:
State of the Workforce (Hospitality)
Partnering with CareerSource
Donald Burgess, President & CEO Chamber of Commerce of the Palm Beaches introduces Julia Dattolo, President & CEO CareerSource Palm Beach County
Key Speakers:
Peter C. Yesawich, Ph.D.
Vice Chairman, Emeritus
Peter C. Yesawich is Vice Chairman Emeritus of MMGY Global, America’s leading marketing, advertising and public relations agency specializing in serving travel, leisure and entertainment clients. The agency represents clients in every category of the travel industry through offices across North America, Europe, the Middle East and Asia.
MMGY Global is an integrated marketing communications company renowned for its strategic thinking, breakthrough creativity and innovation in marketing practice. The agency’s Insights group is regarded as one of the most respected sources of market intelligence on the emerging habits, preferences and intentions of Americans and authors the acclaimed Portrait of American Travelers® and travelhorizonsTM surveys.
Yesawich has directed the development of successful marketing programs for some of the industry’s most recognizable brands including Fairmont Hotels & Resorts, The Leading Hotels of the World, Sandals, Atlantis Paradise Island, The Breakers, The Broadmoor, Wynn Las Vegas, Disney Parks & Resorts, CanyonRanch, Interval International, Marriott Vacation Club International, Mexico Tourism Board, Bahamas Ministry of Tourism, the U.S. Olympic Committee and .travel. He also served as a Visiting Associate Professor of Marketing Communications in the School of Hotel Administration at Cornell University for twelve years.
Yesawich is a frequent commentator on marketing trends in such publications as The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time and Newsweek, and on the CNN, CNBC, MSNBC and BBC World television networks. He is also a frequent contributor to National Public Radio.
Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, the Albert E. Koehl Award from the Hospitality Sales & Marketing Association International (HSMAI), the Silver Medal from the American Advertising Federation and the Spirit of Hospitality Award from the Destination Marketing Association International (DMAI). He was named one of the “25 Most Extraordinary Marketing Minds” by HSMAI and is a former member of the board of directors of the Travel Industry Association of America. A frequent contributor to trade and professional journals, he is also co-author of Marketing Leadership in Hospitality and Tourism published by Prentice-Hall.
He received three degrees from Cornell, including a doctorate in psychology, and is a graduate of the Advanced Management Program at Yale.
Rosanna Maietta
President & CEO at the American Hotel & Lodging Association (AHLA) and President & CEO of the AHLA Foundation
Rosanna Maietta is President & CEO at the American Hotel & Lodging Association (AHLA) and President & CEO of the AHLA Foundation. In this role, she is responsible for driving the strategic planning for all of the association’s internal and external communications and increasing visibility for the dynamic hotel industry in and outside Washington, D.C. For the Foundation, Rosanna oversees the philanthropic mission, which aims to support the hotel industry’s current workforce as well as aspiring hospitality professionals through the disbursements of scholarships and workforce development programs. Since its inception the foundation has disbursed nearly $30 million dollars in support of the industry.
Mission: Bring together Chamber tourism members, businesses and area leaders to support and promote tourism in Palm Beach County, providing a portal for information, partnerships, and community participation through collaborative and creative leadership.
The Task Force will:
Gather information on issues and challenges
Brainstorm and implement solutions
Provide a portal for information, partnerships and community participation
Partnering with CareerSource
Donald Burgess, President & CEO Chamber of Commerce of the Palm Beaches introduces Julia Dattolo, President & CEO CareerSource Palm Beach County
Key Speakers:
- Peter Yesawich, Ph.D, Vice Chairman Emeritus of MMGY Global: Topic: High level on tourism trends and direction.
- Rosanna Maietta, President and CEO, at the American Hotel & Lodging Association (AHLA) and President & CEO of the AHLA Foundation Topic: what is happening in the USA and regional markets followed by Glen providing a Palm Beach County perspective.
- Glenn Jergensen, PBC Tourist Development Council.
Peter C. Yesawich, Ph.D.
Vice Chairman, Emeritus
Peter C. Yesawich is Vice Chairman Emeritus of MMGY Global, America’s leading marketing, advertising and public relations agency specializing in serving travel, leisure and entertainment clients. The agency represents clients in every category of the travel industry through offices across North America, Europe, the Middle East and Asia.
MMGY Global is an integrated marketing communications company renowned for its strategic thinking, breakthrough creativity and innovation in marketing practice. The agency’s Insights group is regarded as one of the most respected sources of market intelligence on the emerging habits, preferences and intentions of Americans and authors the acclaimed Portrait of American Travelers® and travelhorizonsTM surveys.
Yesawich has directed the development of successful marketing programs for some of the industry’s most recognizable brands including Fairmont Hotels & Resorts, The Leading Hotels of the World, Sandals, Atlantis Paradise Island, The Breakers, The Broadmoor, Wynn Las Vegas, Disney Parks & Resorts, CanyonRanch, Interval International, Marriott Vacation Club International, Mexico Tourism Board, Bahamas Ministry of Tourism, the U.S. Olympic Committee and .travel. He also served as a Visiting Associate Professor of Marketing Communications in the School of Hotel Administration at Cornell University for twelve years.
Yesawich is a frequent commentator on marketing trends in such publications as The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time and Newsweek, and on the CNN, CNBC, MSNBC and BBC World television networks. He is also a frequent contributor to National Public Radio.
Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, the Albert E. Koehl Award from the Hospitality Sales & Marketing Association International (HSMAI), the Silver Medal from the American Advertising Federation and the Spirit of Hospitality Award from the Destination Marketing Association International (DMAI). He was named one of the “25 Most Extraordinary Marketing Minds” by HSMAI and is a former member of the board of directors of the Travel Industry Association of America. A frequent contributor to trade and professional journals, he is also co-author of Marketing Leadership in Hospitality and Tourism published by Prentice-Hall.
He received three degrees from Cornell, including a doctorate in psychology, and is a graduate of the Advanced Management Program at Yale.
Rosanna Maietta
President & CEO at the American Hotel & Lodging Association (AHLA) and President & CEO of the AHLA Foundation
Rosanna Maietta is President & CEO at the American Hotel & Lodging Association (AHLA) and President & CEO of the AHLA Foundation. In this role, she is responsible for driving the strategic planning for all of the association’s internal and external communications and increasing visibility for the dynamic hotel industry in and outside Washington, D.C. For the Foundation, Rosanna oversees the philanthropic mission, which aims to support the hotel industry’s current workforce as well as aspiring hospitality professionals through the disbursements of scholarships and workforce development programs. Since its inception the foundation has disbursed nearly $30 million dollars in support of the industry.
Mission: Bring together Chamber tourism members, businesses and area leaders to support and promote tourism in Palm Beach County, providing a portal for information, partnerships, and community participation through collaborative and creative leadership.
The Task Force will:
Gather information on issues and challenges
Brainstorm and implement solutions
Provide a portal for information, partnerships and community participation
Event Media:
